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Category: Technology

4 Factors To Crack Google’s Local Search Algorithm

Posted on October 14, 2015 in Technology

You probably be thinking it’s impossible to understand such a complicated thing known as “Local Search Algorithms”. Experts always come up with solutions, be it Google’s ranking solution. In fact, Google ranking is not as complex as it looks. Certainly not, if you consider this:  Ranking is a combination of Information, Location, Corroboration, Consumer Rating/Reviews and X Factor. (X is the sign of unpredictability we experience in searches that may be due to any reason)

By understanding these factors, you’ll have done the hardest part of your online marketing plan for your business. Local search space provides two major representations for small businesses:

  1. Website
  2. LBL (Local Business Listing)

The reason why social media is not included, it represents an individual instead of a whole business. Any SEO specialist Canada would tell you that social media compliments websites rather than being considered as its essential element.

Local search optimization is what everyone is chasing and if you have any doubt, just measure Google allots to real estate on their map-packs which appear in universal results.

Recent studies have shown billions of local searches every month, thanks to smart phone domination. Surprisingly, business haven’t responded to this trend as actively as they were supposed to. Only 11% small-medium businesses have successfully claimed their local business listings and around 25% of NAP’s across the web are wrong.

Now, let’s move on to the local SEO factors that influence search rakings.

Ranking Factors

Location:

This factor is based on the distance of your business from the geographic center of a particular area. It means, you will rank higher if your location is closer to the area searched. With addition of the term “relevancy”, the weight of this factor has been reduced. Having said that, there are geolocation tools to add weight to location factor. Based on mobile apps and user IP addresses, these tools can bring location into consideration as they deliver hyper-local results.

The least you can do is, claim your business listings and maintain your NAP across all platforms on the web. In this way, you can maximize your benefits of this factor. Now that Google has updated location settings and expanded areas served in their universal maps as well as Local Business Center, local business will be able to target customers outside their location.

Information:

Links and robust information play a vital role to rank in local searches. You need to enhance your listings by incorporating keyword-rich content, with top search term or phrases in mind. You can also use variations or LSIs of popular terms. Businesses that have keyword optimized title in their listings always get extra boost in local SERPs.

But before you do all that, you need Google Analytics to find out most relevant keywords and phrases related to your business. Images and other media formats (logos store products) always help boost ranking. You can also add extra information (coupons and deals) to your listings to increase traffic and conversions.

Corroboration: 

Can you tell how many local directories and search engines have you utilized to publish same listing? On every occasion your listing matches the description on these sites, you get a citation, and to rank better you need citations.

This corroboration builds trust which crucial for high-ranking. So, create your business listing with optimized content on one of these sites and use this information as a template to distribute to other relevant sites (as many as you can). The more you distribute your information the better will be your reach.

Consumer Ratings/Reviews: 

Have any of your customers reviewed or rated your business on any of these relevant sites? How many negative or positive reviews do you have? Citation can increase with customer’s mentions about you. Their feedback about you can make or break your reputation.

You must know how to get customer reviews for your business. Target happy customers and encourage them to review your business, and maximize your citations. At the same time, give proper directions where they should post their reviews.

Choose any review sites from TripAdvisor, Zagat, Citysearch, Kudzu and InsiderPages. But don’t even thing about reviewing your business yourself. Google is too smart to recognize spam.

Conclusion

Local search engines dominate the local search space these days. They consider accuracy, consistency, trust and informative content, visibility, access and quality to rank any website. The only way you can crack Google’s algorithm is by meeting it’s criteria pertaining with above mentioned factors.

The Ultimate Workout Bluetooth Headphones by Rokit Boost

Posted on April 4, 2015 in Technology

Workout Bluetooth headphones have exploded in popularity. You simply cannot beat them for the convenience they offer, as you no longer need to have a cable connecting the headset to your device during your workouts. The Bluetooth technology, on the other hand, has become a standard for short range, high speed and wireless connection, and there are numerous manufacturers who have actually climbed on the bandwagon. More manufacturers lead to tough competition, and tough competition offers more options and drives the prices down.

Best Workout Headphones

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The success and effectiveness of your workout totally relies on staying motivated, so if the music you listen to is your drug of choice, there is nothing worse than your headphones falling out as you press your legs, or the buds you have with you completely burn out a mile into your run. Now you will find yourself stuck with these faulty earphones and will not be able to focus much on your workout. And without any music, the sound of clanking weights and heavy sighs, or worse the conversation between people around turns out to be your new training and workout soundtrack.

Aspects To Consider When Buying The Best Workout Bluetooth Headphones

The best workout Bluetooth headphones for listening to music or sitting at your computer may not be the best ones that you can put in your ears while you are working out to shed some extra pounds. Any movements or activity is going to make them fall out and close ear models or noise isolation will make it difficult to hear your surroundings, but obviously you would prefer having good audio quality for your money. You must get the ultimate workout Bluetooth headphones to ensure your workout sessions at the gym go uninterrupted and completely focused.

There are some vital aspects that need to be taken into considering while you want to buy workout Bluetooth headphones when you are about to hit the gym or go for a run. Audio or sound quality is one of the prime aspects along with durability, flexibility, price, fit, and great comfort.

Best Workout Bluetooth Headphones by Rokit Boost

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With their comfortable headband, flexible design and superior sound quality, the Swage Sport Bluetooth earphones by Rokit Boost allow users to have easy, relaxed and hands-free eavesdropping while they are jogging, on a run, cross fit, or having some quality workout at the gym.

The SWAGE Sport has been integrated with Bluetooth V4.0 technology, which indicates the higher standards it is meeting for wireless connectivity. AtpX® upkeep the headset’s wireless competence for superior-level Bluetooth stereo sound quality.

If you are looking for Workout Bluetooth Headphones, then getting the ultimate workout Bluetooth headphones by Rokit Boost is the best option to opt for.